Basecamp’s policy changes around diversity, employee communications, and benefits provides a case study in how not to perform organizational change management after 30% of their employees quit. Jason Fried and David Hasson should have been careful to limit the scope of their changes; been thoughtful in their communication plans for major changes; and been realistic on employee response to those changes. This bungled change contrasts highly with that of Coinbase where the similar “No Politics” rule was applied with much less fallout.
